Summary of Consumer Behaviour 4e - BBAM311 - Sithembile Dimba

Consumer Behaviour 4e - BBAM311 - Sithembile Dimba

Lecturers: Slides, multiple choice questions, case studies and longer questions.

Skill Level: Beginner

Slides: Chapters 1-17

Slides Chapters 1-17

Chapter 1: Introduction to customer behaviour

Case Study and Essay questions: Introduction to customer behaviour

Multiple Choice Questions: Introduction to customer behaviour

True or False Questions: Introduction to customer behaviour

Chapter 2: Creating market value for consumers

Case study and Essay questions: Creating market value for consumers

Multiple Choice Questions: Creating market value for consumers

True and False Questions: Creating market value for consumers

Chapter 3: Market characteristics

Case study and Essay questions: Market characteristics

Multiple Choice Questions: Market characteristics

True and False Questions: Market characteristics

Chapter 4: Culture and subculture

Case study and Essay questions: Culture and subculture

Multiple Choice Questions: Culture and subculture

True and False Questions: Culture and subculture

Chapter 5: Reference groups and social class

Case study and Essay questions: Reference groups and social class

Multiple Choice Questions: Reference groups and social class

True and False Questions: Reference groups and social class

Chapter 6: Personal characteristics

Case study and Essay questions: Personal characteristics

Multiple Choice Questions: Personal characteristics

True and False Questions: Personal characteristics

Chapter 7: Customer perception and learning

Case studies and Essay questions: Customer perception and learning

Multiple Choice Questions: Customer perception and learning

True and False Questions: Customer perception and learning

Chapter 8: Customer motivation

Case studies and Edssay questions: Customer motivation

Multiple Choice Questions: Customer motivation

True and False Questions: Customer motivation

Chapter 9: Customer attitudes

Case studies and Essay questions: Customer attitudes

Multiple Choice Questions: Customer attitudes

True and False Questions: Customer attitudes

Chapter 10: Personality and self-concept

Case studies and Essay questions: Personality and self-concept

Multiple Choice Questions: Personality and self-concept

True or False Questions: Personality and self-concept

Chapter 11: Market segmentation

Case study and Essay questions: Market segmentation

Multiple Choice Questions: Market segmentation

True or False Questions: Market segmentation

Chapter 12: The consumer decision making process

Case studies and Essay questions: The consumer decision making process

Multiple Choice Questions: The consumer decision making process

True or False: The consumer decision making process

Chapter 13: Household decision making

Case study and Essay questions: Household decision making

Multiple Choice Questions: Household decision making

True or False Questions: Household decision making

Chapter 14: Organisational buying behaviour

Case study and Essay questions: Organisational buying behaviour

Multiple Choice Questions: Organisational buying behaviour

True or False Questions: Organisational buying behaviour

Chapter 15: Consumer loyalty

Case studies and Essay questions: Consumer loyalty

Multiple Choice Questions: Consumer loyalty

True or False Questions: Consumer loyalty

Chapter 16: Building relationships with customers

Case studies and Essay questions: Building relationships with customers

Multiple Choice Questions: Building relationships with customers

True or False Questions: Building relationships with customers

Chapter 17: The online world and customer behaviour

Case study and Essay questions: The online world and customer behaviour

Multiple Choice Questions: The online world and customer behaviour

True or False Questions: The online world and customer behaviour

Consumer Behaviour 4e - BBAM311 - Sithembile Dimba