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Advertising and Sales Promotion 1e - AdSales - Ansone Snyders
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Assessment questions: Chapters 1-8
Assessment questions: Chapters 1-8
Chapter 1: Integrated marketing communication: past, present and future
Slides: Integrated marketing communication: past, present and future
Chapter 2: Marketing communication, planning and campaign tactics
Slides: Marketing communication, planning and campaign tactics
Chapter 3: Advertising
Slides: Advertising
Chapter 4: Advertising media and media planning
Slides: Advertising media and media planning
Chapter 5: Personal selling
Slides: Personal selling
Chapter 6: Public relations and word-of-mouth management
Slides: Public relations and word-of-mouth management
Chapter 7: Sponsorship and event marketing
Slides: Sponsorship and event marketing
Chapter 8: Evaluating the effectiveness of the IMC tools
Slides: Evaluating the effectiveness of the IMC tools
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Advertising and Sales Promotion 1e - AdSales - Ansone Snyders
Lecturers:
Slides and additional assessments.
Skill Level
:
Beginner
