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Marketing Communication: An Integrated Approach 2e - MUN - Siya Sanga
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Chapter 1: Integrated Marketing Communication-Past Present and Future
Chapter 2: Factors influencing MC Decsions
Chapter 3: Marketing Communication Planning and Campaign Tactics
Chapter 4: Persuasive Communication
Chapter 5: Advertising
Chapter 6: Advertising creativity
Chapter 7: Advertising Media and media planning
Chapter 8: Personal selling
Chapter 9: Shopper Marketing
Chapter 10: Direct Response and Database Marketing
Chapter 11: PR and word-of-mouth management
Chapter 12: Sponsorship and event marketing
Chapter 13: Alternative Communication Channels
Chapter 14: Digital Media Marketing
Chapter 15: Evaluating the effectiveness of the IMC tools
Assessment Questions
Chapters 1-15
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AC Botha
Adam Ismail
Adeel Sambo
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eben du Plessis
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Hennie du Plessis
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Henriette van Romburgh
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JACKIE VAN DER MERWE
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JACOBINA NDINELAGO PETRUS
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joseph machaurira
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joseph matlhwale
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Justin Ralph
K M
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Karen Bargate
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Karin Soderlund
Karina Coetzee
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Katie-Lynne Roebert
Katinka Vermeulen
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Kevin Freeman
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Khumo Jele
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Marketing Communication: An Integrated Approach 2e - MUN - Siya Sanga
Lecturers:
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lides and Assessment Questions
Skill Level
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Beginner
