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Introduction to Marketing 5e - LBEN - Lucinda Benjamin
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Chapter 1: Introduction to marketing
Slides: Introduction to marketing
Multiple choice questions: Introduction to marketing
Chapter 1
Chapter 2: The marketing environment
Slides: The marketing environment
Multiple choice questions: The marketing environment
Chapter 2
Chapter 3: Understanding the consumer
Slides: Understanding the consumer
Multiple choice questions: Understanding the consumer
Chapter 3
Chapter 4: Marketing information and marketing research
Slides: Marketing information and marketing research
Multiple choice questions: Marketing information and marketing research
Chapter 4
Chapter 5: Segmentation, targeting and positioning
Slides: Segmentation, targeting and positioning
Multiple choice questions: Segmentation, targeting and positioning
Chapter 5
Chapter 6: Product decisions
Slides: Product decisions
Multiple choice questions: Product decisions
Chapter 6
Chapter 7: Distribution decisions
Slides: Distribution decisions
Multiple choice questions: Distribution decisions
Chapter 7
Chapter 8: Pricing decisions
Slides: Pricing decisions
Multiple choice questions: Pricing decisions
Chapter 8
Chapter 9: Marketing communication decisions
Slides: Marketing communication decisions
Multiple choice questions: Marketing communication decisions
Chapter 9
Chapter 10: Developing a marketing mix for service products
Slides: Developing a marketing mix for service products
Multiple choice questions: Developing a marketing mix for service products
Chapter 10
Chapter 11: Integrated marketing
Slides: Integrated marketing
Multiple choice questions: Integrated marketing
Chapter 11
Chapter 12: Marketing and the Internet
Slides: Marketing and the Internet
Multiple choice questions: Marketing and the Internet
Chapter 12
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eben du Plessis
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elizabeth shali
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Eugine Maziriri
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Gareth Gray
Gelyn MUSVOSVI
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Gerald Bosman
Gerda Meyer
Gerhard Heyns
Gerhard Hugo
Gibson Toringepi
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Hennie du Plessis
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Henriette van Romburgh
Henrike Prinsloo
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Howard Rostron
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Ilse Struweg
Ilze Macdonald
Ilze Macdonald
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Isak Uaenena Uzera
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Jaco De villiers
Jaco Willemse
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Jessica Nel
Joachim Lubbe
Joe Zondi
Johan Coetzee
Johan Hattingh
Johan vd Westhuizen
Johanna Hanyanya
Johannes Kotze
Joné Pienaar
joseph machaurira
Joseph Magetse
joseph matlhwale
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Justin Ralph
K M
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Karen Bargate
Karin Fabricius
Karin Soderlund
Karina Coetzee
Karli Brittz
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Course info
Introduction to Marketing 5e - LBEN - Lucinda Benjamin
Lectures:
Slides and multiple choice questions.
Skill Level
:
Beginner
