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Strategic Marketing 2e - Bcom - Solomon Arason
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Slides: Chapter 1 - 19
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Case Studies
FNB
Hello Kitty
Kodak
Media24
Nike
Burger King in SA
Multiple Choice Questions
Chapter One: Overview of strategic marketing
Chapter Two: Analysis of the external marketing or business environment
Chapter Three: Customer analysis
Chapter Four: Market analysis
Chapter Five: Analysing competitors
Chapter Six: Analysing the internal environment
Chapter Seven: Marketing strategy and metrics
Chapter Eight: Sustainable competitive advantage
Chapter Nine: Customer experience management as a marketing strategy
Chapter Ten: Market strategies
Chapter Eleven: Product life cycle and branding strategies
Chapter Twelve: Competitive marketing strategies
Chapter Thirteen: Going global
Chapter Fourteen: Refocusing the business
Chapter Fifteen: Leveraging the business
Chapter Sixteen: Selecting the strategies for the way forward
Questions and Answers: Chapter 1 - 19
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 13
Chapter 14
Chapter 12
Chapter 18
Chapter 16
Chapter 15
Chapter 17
Chapter 19
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K M
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law Support
Lebogang Masimong
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Strategic Marketing 2e - Bcom - Solomon Arason
Lecturers:
Slides, Multiple Choice Questions, discussion questions and case studies with guidelines.
Skill Level
:
Beginner
