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Consumer Behaviour - 6 ed.
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Chapter 1 - Introduction to Consumer Behaviour
Chapter 2 - Creating Market Value for Consumers
Chapter 3 - Market Characteristics
Chapter 4 - Culture and Consumer Behaviour
Chapter 5 - Reference Groups and Social Class
Chapter 6 - Personal Characteristics
Chapter 7 - Customer Perception and Learning
Chapter 8 - Customer Motivation
Chapter 9 - Customer Attitudes
Chapter 10 - Personality and Self-Concept
Chapter 11 - Market Segmentation
Chapter 12 - The Consumer Decision-Making Process
Chapter 13 - Household or Family Decision Making
Chapter 14 - Organisational Buying Behaviour
Chapter 15 - Consumer Loyalty
Chapter 16 - Building Relationships with Customers
Chapter 17 - The Online World and Customer Behaviour
Case Studies
Chapter 1 - Introduction to Customer Behaviour
Chapter 2 - Creating Market Value for Consumers
Chapter 3 - Market Characteristics
Chapter 4 - Culture and Subculture
Chapter 5 - Reference Groups and Social Class
Chapter 6 - Personal Characteristics
Chapter 7 - Customer Perception and Learning
Chapter 8 - Customer Motivation
Chapter 9 - Customer Attitudes
Chapter 10 - Personality and Self-Concept
Chapter 11 - Market Segmentation
Chapter 12 - The Consumer Decision-Making Process
Chapter 13 - Household Decision-Making
Chapter 14 - Organisational Buying Behaviour
Chapter 15 - Consumer Loyalty
Chapter 16 - Building Relationships with Customers
Chapter 17 - The Online World and Consumer Behaviour
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Consumer Behaviour - 6 ed.
Lecturers:
PowerPoint Slides and Case Studies
Skill Level
:
Beginner
